It used to be that when it came to prestigious colleges and private schools, the Ivy League and Northeast were options 1A, 1B, and 1C. But things are shifting.

Last year the Wall Street Journal trumpeted the increasing numbers of students from the Northeast applying to schools in the South and on the West Coast. Estimates said that applicants from that area increased 

Now schools in the South have seen a 91% increase in applicants from the Northeast, according to The Sunday Times. The University of South Carolina, prominently featured in this article, saw 

The influx of new applicants has forced these schools to become more selective, especially when it comes to out-of-state applicants.

The states seeing the most students leaving for college include New Jersey, Maryland, and Connecticut, based on data from 2022-23. However, there was still a large increase in Pennsylvania, New Hampshire, and Massachusetts, so let's not overstate things—the Ivy League is doing just fine. Rather than purely being geographical, it's more likely that changing attitudes, increased competition, and economic pressures are making people more open-minded about second-tier schools outside of the reputed "Top 20".

There are myriad reasons for the tectonic shift we're seeing. Tuitions and cost of living tends to be a bit easier in the South, and students enjoy the more welcoming and relaxed pace, better weather, more competitive sports teams, and active Greek life. Still other students cite antisemitism and overwhelmingly liberal politics for why they prefer to fly south for the semester.